SOLUNA
BRAND IDENTITY DESIGN
Soluna is a yoga and wellness brand identity built around the idea of reconnecting with yourself and the natural world. After noticing that many wellness brands leaned heavily into overly clean and polished aesthetics, I wanted to create something more organic, grounded, and human. The brand identity centers on calm, nature, and connection, using simple yet organic visual elements to capture the sense of peace found at Soluna. The brand guidelines establish a cohesive visual system that tells the story of the brand across every touchpoint, from identity to packaging and merchandise.
THAYER
BRAND IDENTITY DESIGN
Thayer Legal is a law firm brand identity designed to feel professional and trustworthy while remaining distinctive and memorable. Rather than relying on the traditional columns, scales, or legal icons commonly seen in law firm branding, I created a refined visual identity that communicates credibility without feeling predictable. The brand system is cohesive, recognizable, and intentionally simple, balancing a polished professional aesthetic with a sense of character. Each element works together to create a strong, trustworthy presence across digital and physical touchpoints, from the firm’s website to its presentation materials and merchandise.
MUSIC INDUSTRY SUMMIT
BRAND APPLICATION DESIGN
Music Industry Summit was a client project completed for my art direction course, where I developed a visual identity system around an existing logo. Working within Ohio University’s established brand guidelines, I was challenged to create a cohesive identity that felt visually engaging, attention-grabbing, and distinct. I used bold color, geometric icons, and dimensional graphic elements to give the brand energy and character while maintaining consistency with the university’s existing visual language. The resulting system was designed to translate seamlessly across both print and digital applications.
FRED'S FLOWERS
BRAND APPLICATION DESIGN
Flowers is a local flower shop in Athens, Ohio, and another client project completed for my art direction course at Ohio University. Starting with the shop’s existing primary logo, I expanded the brand into a complete visual identity system that feels distinctive, sophisticated, and timeless. Inspired by vintage botanical illustrations, I developed a muted color palette, refined the typography, and introduced custom icons, patterns, and secondary and favicon logos to create a more cohesive brand experience. The resulting identity combines a nostalgic aesthetic with a modern, polished feel, giving Fred’s Flowers a visual presence that feels both memorable and authentic.
OHIO ROLLING HILLS
BRAND APPLICATION DESIGN
Ohio Rolling Hills is a client project completed for my capstone course, focused on extending and applying an existing brand identity. With the client’s fonts, logos, and color palette provided, I developed additional visual elements that strengthened the adventurous and outdoors-focused character of the brand. To expand the brand story, I introduced nature-inspired patterns and graphic elements that could be used consistently across multiple touchpoints. Working collaboratively with a partner, I also designed an original infographic and an accurate map using Adobe Illustrator plugins, combining visual storytelling with information design. The project extended across digital platforms, including a responsive website and social media graphics, creating a cohesive brand experience.
